Notion was looking to reintroduce itself to a specific market through an awareness campaign, and I had the opportunity to design their first-ever wildposting campaign in New York City.

To connect with a broad audience while maintaining specificity, I developed a campaign system that combined found imagery with Notion’s UI. This approach enabled us to create relatable stories and highlight unique use cases, showcasing Notion’s flexibility as a tool for both personal and professional life.

The cohesive visual system made the campaign both approachable and memorable, leveraging Notion’s beautiful product design alongside engaging headlines.