I'm a systems thinker who connects brand identity to business strategy, using research, craft, and a sharp eye for detail to turn ambiguous problems into impactful, beautiful brand expression, including identity systems and campaigns developed from concept through production.

With over 13 years of experience, my career spans in-house roles, collaborations with award-winning agencies like Anagrama, Fuzzco & Koto, and industry leaders like Notion, Intercom & Android, as well as freelance partnerships working one-on-one with founders.

Lately, I've been diving into type design, with my first typeface Monolita released by Pretend Foundry, and continuing to explore Pedregal.